How a digital touchscreen directory transformed the visitor experience, reducing reception queries by 80% and modernising the centre's front of house.
Hethel Engineering Centre, a hub for high-performance engineering and manufacturing businesses, needed a reception solution that matched its forward-thinking identity. A large-format interactive touchscreen was installed, providing a self-service directory for visitors to easily find and learn about the 40+ tenant companies on site.
With a growing number of tenant companies and constant visitor traffic, the reception team was spending significant time on basic way finding requests. The centre needed a solution to streamline this process, improve efficiency, and provide a more professional first impression that reflected its high-tech focus.
Providing a modern, high-tech welcome for visitors
Making it easy for visitors to locate specific tenant businesses
Reducing the administrative burden on reception staff
Effectively showcasing the community of innovators within the centre
Provide visitors with instant, clear directions and tenant information
Free up reception staff from repetitive way finding questions
Reflect the centre's innovative ethos from the moment a visitor arrives
Create a platform to highlight the tenants and their work
A bespoke touchscreen application was developed and deployed on a sleek, freestanding totem in the main reception area. The software allows visitors to instantly search for companies, view their details, and see their location highlighted on an interactive map of the building.
An intuitive, filterable list of all tenant companies for quick discovery.
Dynamic floor plans that pinpoint a selected tenant's exact location.
Dedicated pages for each company, featuring their logo, description, and office number.
The interactive directory has been a resounding success, fundamentally improving reception efficiency and enhancing the visitor experience at the centre.
Providing a comprehensive and valuable resource for all visitors.
Dramatically improving reception efficiency and workflow.
Visitors find the system intuitive, fast, and helpful for navigation.
See how gamified experiences can drive engagement, capture leads, and create memorable brand interactions at your next event.
Join companies like Hethel in creating unforgettable digital experiences