Interactive Reception Experience
Hethel Engineering Centre Tenant Directory
How a digital touchscreen directory transformed the visitor experience, reducing reception queries by 80% and modernising the centre's front of house.
Summary
Hethel Engineering Centre, a hub for high-performance engineering and manufacturing businesses, needed a reception solution that matched its forward-thinking identity. A large-format interactive touchscreen was installed, providing a self-service directory for visitors to easily find and learn about the 40+ tenant companies on site.
- LocationHethel Engineering Centre, Norfolk
- ClientHethel Engineering Centre
- SolutionInteractive Tenant Directory Touchscreen
The Challenge
With a growing number of tenant companies and constant visitor traffic, the reception team was spending significant time on basic way finding requests. The centre needed a solution to streamline this process, improve efficiency, and provide a more professional first impression that reflected its high-tech focus.
- Providing a modern, high-tech welcome for visitors
- Making it easy for visitors to locate specific tenant businesses
- Reducing the administrative burden on reception staff
- Effectively showcasing the community of innovators within the centre
Objective
Inform
Provide visitors with instant, clear directions and tenant information
Objective
Streamline
Free up reception staff from repetitive way finding questions
Objective
Impress
Reflect the centre's innovative ethos from the moment a visitor arrives
Objective
Showcase
Create a platform to highlight the tenants and their work
The Solution
A bespoke touchscreen application was developed and deployed on a sleek, freestanding totem in the main reception area. The software allows visitors to instantly search for companies, view their details, and see their location highlighted on an interactive map of the building.
Feature
Searchable A-Z Directory
An intuitive, filterable list of all tenant companies for quick discovery.
Feature
Interactive Centre Map
Dynamic floor plans that pinpoint a selected tenant's exact location.
Feature
Dynamic Tenant Profiles
Dedicated pages for each company, featuring their logo, description, and office number.
Design & UX Features
- User-friendly interface aligned with Hethel's corporate branding
- Large, accessible buttons and clear typography for ease of use
- A simple, logical user journey from search to location finding
- Robust hardware enclosed in a durable totem for high-traffic areas
- Easy-to-use content management system for staff to update tenant info
- Fast, responsive touch performance for a seamless experience
The Results
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