Case study 1Case study 2Case study 3
Interactive Reception Experience

Hethel Engineering Centre Tenant Directory

How a digital touchscreen directory transformed the visitor experience, reducing reception queries by 80% and modernising the centre's front of house.

40+
Tenant Companies
500+
Weekly Interactions
80%
Reception Query Reduction

Summary

Hethel Engineering Centre, a hub for high-performance engineering and manufacturing businesses, needed a reception solution that matched its forward-thinking identity. A large-format interactive touchscreen was installed, providing a self-service directory for visitors to easily find and learn about the 40+ tenant companies on site.

  • Location: Hethel Engineering Centre, Norfolk
  • Client: Hethel Engineering Centre
  • Solution: Interactive Tenant Directory Touchscreen
Hethel Engineering Centre Directory Touchscreen

The Challenge

With a growing number of tenant companies and constant visitor traffic, the reception team was spending significant time on basic way finding requests. The centre needed a solution to streamline this process, improve efficiency, and provide a more professional first impression that reflected its high-tech focus.

Providing a modern, high-tech welcome for visitors

Making it easy for visitors to locate specific tenant businesses

Reducing the administrative burden on reception staff

Effectively showcasing the community of innovators within the centre

Key Objectives

Inform

Provide visitors with instant, clear directions and tenant information

Streamline

Free up reception staff from repetitive way finding questions

Impress

Reflect the centre's innovative ethos from the moment a visitor arrives

Showcase

Create a platform to highlight the tenants and their work

The Solution

A bespoke touchscreen application was developed and deployed on a sleek, freestanding totem in the main reception area. The software allows visitors to instantly search for companies, view their details, and see their location highlighted on an interactive map of the building.

Searchable A-Z Directory icon

Searchable A-Z Directory

An intuitive, filterable list of all tenant companies for quick discovery.

Interactive Centre Map icon

Interactive Centre Map

Dynamic floor plans that pinpoint a selected tenant's exact location.

Dynamic Tenant Profiles icon

Dynamic Tenant Profiles

Dedicated pages for each company, featuring their logo, description, and office number.

Design Highlights

  • User-friendly interface aligned with Hethel's corporate branding
  • Large, accessible buttons and clear typography for ease of use
  • A simple, logical user journey from search to location finding
  • Robust hardware enclosed in a durable totem for high-traffic areas
  • Easy-to-use content management system for staff to update tenant info
  • Fast, responsive touch performance for a seamless experience

Results

The interactive directory has been a resounding success, fundamentally improving reception efficiency and enhancing the visitor experience at the centre.

Tenant Companies Featured icon
40+
Tenant Companies Featured

Providing a comprehensive and valuable resource for all visitors.

Reception Query Reduction icon
80%
Reception Query Reduction

Dramatically improving reception efficiency and workflow.

Positive Visitor Feedback icon
95%
Positive Visitor Feedback

Visitors find the system intuitive, fast, and helpful for navigation.

Ready to Transform Your Next Trade Show?

See how gamified experiences can drive engagement, capture leads, and create memorable brand interactions at your next event.

Join companies like Hethel in creating unforgettable digital experiences