How Mitsubishi Electric is driving unprecedented engagement and lead capture with an innovative, gamified putting challenge.
Mitsubishi Electric has turned its Installer Show stand into a must-visit destination with an interactive putting challenge. The "phygital" experience combines a physical putting green with a digital quiz. Installers answer questions about Ecodan heat pumps and air conditioning systems by putting into corresponding holes, creating a fun, competitive, and highly effective way to learn and engage.
Mitsubishi Electric aimed to cut through the noise of a major trade show, needing to capture the attention of busy installers. The goal was to educate them on product benefits in a way that was fast, memorable, and encouraged high-quality data capture, moving beyond traditional brochures and sales pitches.
Creating a stand-out attraction in a busy exhibition hall
Engaging professional installers in a memorable and competitive way
Communicating key product benefits without traditional presentations
Maximising lead capture through a fun, gamified experience
Draw crowds with a unique physical-digital ("phygital") game
Turn passive product learning into an active, competitive challenge
Generate high-quality leads via digital scorecard sign-ups
Reinforce key benefits of Ecodan and A/C systems
The solution is a unique gamified experience. A custom-built putting green is the controller, while a touchscreen presents a series of multiple-choice questions. Players answer by putting their ball into the correct hole. Success is tracked in real-time on a large leaderboard, and every player receives a digital scorecard by email, creating a seamless lead capture mechanism.
A custom putting green where players putt into holes to answer questions.
A touchscreen presents questions and delivers a personalised digital scorecard.
A "Masters-style" board drives competition and repeat play on the stand.
Seamless link between physical putting and digital quiz interfaceVibrant, game-oriented UI with clear question promptsDynamic live leaderboard with animations for top scoresPersonalised digital scorecards designed for email deliveryRobust "phygital" setup for high-footfall environmentsStrong Mitsubishi Electric branding across all game elements
The Putting Challenge is having an immediate and powerful impact on the stand. It has become a central attraction, drawing significant crowds and creating a constant buzz. The gamified approach is proving highly effective at starting conversations, educating installers on key product features, and capturing valuable lead data in a friendly, non-intrusive way.
See how gamified experiences can drive engagement, capture leads, and create memorable brand interactions at your next event.
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