Transforming Complex Defence Data into an Engaging, Interactive Experience
At the prestigious IISS Shangri-La Dialogue, global defence leaders gathered to discuss security challenges and strategic developments. To support this, IISS needed an intuitive, data-driven solution that made complex military and defence information accessible and engaging for attendees.
We delivered an interactive touchscreen experience that visualised global military balance, defence economics, equipment inventories, arms transfers, personnel figures, and operational deployments — all in a format designed to drive insight and discussion.
IISS is known for its authoritative research on global defence and strategic affairs. For the Shangri-La Dialogue, they needed to present vast amounts of data in a way that was not only accessible but engaging for an international audience of policymakers, defence officials, and media.
Presenting detailed military and defence data without overwhelming users
Engaging a diverse, high-level audience with varying levels of technical expertise
Encouraging meaningful interactions in a busy event environment
Ensuring reliable, fast performance in a live setting
Help users understand strategic trends and force comparisons across regions
Make layered defence data accessible in just a few touches
park discussion and interest in IISS analysis among influential attendees
Position IISS as a leader in accessible defence intelligence
We designed and delivered a large-format touchscreen experience tailored for the IISS Shangri-La Dialogue. The platform enabled users to explore military, economic, and security data across countries and regions through intuitive, interactive screens.
Users could explore countries, alliances, and deployments, with layered data on forces, equipment, and personnel
An interactive breakdown of defence budgets, spending trends, arms orders, and deliveries, enabling comparative insights
Real-time access to curated datasets, enabling users to quickly understand strategic dynamics
The touchscreen solution reinforced IISS's reputation as a leader in strategic research and data dissemination. By transforming complex defence information into an accessible, interactive experience, IISS not only educated event attendees but also sparked meaningful conversations among policymakers, defence experts, and media representatives.
The success of the project demonstrated how digital tools can amplify thought leadership, foster engagement, and support IISS's mission to promote informed dialogue on global security.
See how gamified experiences can drive engagement, capture leads, and create memorable brand interactions at your next event.
Join companies like IISS in creating unforgettable trade show experiences