Guided Selling
Ecodan Selection Tool - Ideal Home Show
How Mitsubishi Electric simplified the customer journey and captured 700+ qualified leads through interactive guided selling
Summary
As part of Mitsubishi Electric's mission to make sustainable heating solutions more accessible and engaging, the company showcased its Ecodan Air Source Heat Pump range at the Ideal Home Show in London. Central to this year's exhibit was a custom-designed interactive touchscreen tool, developed to simplify the customer journey by helping homeowners identify the right Ecodan system for their homes.
- EventIdeal Home Show London
- ClientMitsubishi Electric
- SolutionInteractive Selection Tool
The Challenge
Mitsubishi Electric needed to engage professional installers at a crowded trade show environment where attention spans are limited and competition for visitor engagement is fierce.
- Making sustainable heating solutions accessible to everyday homeowners
- Cutting through the complexity of heat pump technology and regulations
- Guiding customers to the right Ecodan system for their specific needs
- Capturing quality leads while providing genuine value to visitors
Objective
Educate
Highlight benefits of low-carbon heating and sustainable future
Objective
Simplify
Guide users through intuitive, interactive touchscreen experience
Objective
Generate
Capture quality leads by encouraging engagement and data collection
Objective
Showcase
Position Mitsubishi Electric as innovator in sustainable tech solutions
The Solution
To cut through the complexity of heat pump technology and regulations, Mitsubishi Electric introduced the Ecodan Selection Tool, a touchscreen-based digital assistant that guided users through a short, user-friendly Q&A experience.
Feature
Smart Q&A System
Intuitive questions about property and heating needs
Feature
Instant Results
Dynamic recommendations with technical specs
Feature
Lead Capture
Email results and advisor follow-up integration
Design & UX Features
- Large touch targets and minimal steps
- Clean, visual UI optimised for on-stand engagement
- Mitsubishi Electric brand palette and iconography
- Integrated lead capture form at journey end
- Seamless touchscreen station integration
- Clear signage and staff support
The Results
Business Impact
The Ecodan Selection Tool helped demystify heat pump technology for everyday homeowners and positioned Mitsubishi Electric as a forward-thinking, customer-centric brand in the sustainable home energy space. By providing tailored product advice in real-time, the tool bridged the gap between awareness and action, helping visitors leave the stand informed and inspired.
SmartExpo have been fantastic, they understand our needs and deliver quality, effective digital solutions on time and in budget.
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