Data Capture & Gamification
Ecodan Beat the Trainer Game
How Mitsubishi Electric captured 600+ qualified leads through gamified learning at Installer Show 2024
Summary
At Installer Show 2024, Mitsubishi Electric delivered a hands-on, gamified experience to connect with heating professionals in a fun, memorable way. The Beat the Trainer challenge invited installers to test their product knowledge and technical intuition through an interactive touchscreen game focused on Ecodan heat pumps.
- EventInstaller Show 2024
- ClientMitsubishi Electric
- SolutionInteractive Touchscreen Game
The Challenge
Mitsubishi Electric needed to engage professional installers at a crowded trade show environment where attention spans are limited and competition for visitor engagement is fierce.
- Standing out among hundreds of exhibitors competing for installer attention
- Making technical product education engaging and memorable
- Capturing quality leads from time-pressed professionals
- Creating meaningful engagement that extends beyond the show floor
Objective
Educate
Familiarise installers with Ecodan systems using engaging, hands-on format
Objective
Engage
Create competitive, fun experience encouraging participation
Objective
Capture
Collect qualified leads from professional installers
Objective
Promote
Showcase Mitsubishi Electric as forward-thinking, installer-focused brand
The Solution
The solution came in the form of a tactile, touchscreen-based game where users were challenged to reassemble a stripped-down heat pump. Installers had to drag and drop key Ecodan components into their correct positions on a virtual unit as quickly and accurately as possible.
Feature
Drag & Drop
Intuitive mechanics for component placement
Feature
Real-time Scoring
Instant feedback based on accuracy and time
Feature
Leaderboards
Daily prizes including Meta Quest 3
Design & UX Features
- Large touch targets for easy interaction
- Realistic Ecodan unit layout
- Bold visuals and intuitive navigation
- Branded Mitsubishi Electric styling
- Freestanding touchscreen kiosks
- Seamless stand integration
The Results
Business Impact
The Beat the Trainer game succeeded in making technical learning fun and competitive. It turned Mitsubishi Electric's booth into an interactive destination, encouraging hands-on engagement and driving meaningful conversations with professional installers.
- Increased booth traffic by 200%
- Generated buzz on social media
- Strengthened brand affinity with installers
- Created memorable brand experience
The team at SmartExpo are exceptional, they are super friendly to deal with, give us an advantage with innovation, and have a relentless drive for excellence!
More work
More case studies
Fleet & Mobility LiveGame
PayByPhone: Beat the Fleet
An arcade parking challenge built from scratch in two weeks.
- 2 wks
- Turnaround
- 100s
- Players
- 100s
- Leads
Ideal Home ShowGuided selling
Ecodan Selection Tool
Homeowners specced their own heat pump, leaving a qualified brief rather than a business card.
- 1,500+
- Interactions
- 700+
- Leads
- 90%
- Over 2 min
Installer ShowGame
Mitsubishi Putting Challenge
A physical putting green wired to a quiz and a live leaderboard.
- 400+
- Players
- 100s
- Prizes
- 1 of 5
- Experiences
Contact us
Ready to transform your next trade show?
Have a project in mind or just want to learn more?
Fill out the form below and we'll get back to you.