How Mitsubishi Electric captured 600+ qualified leads through gamified learning at Installer Show 2024
At Installer Show 2024, Mitsubishi Electric delivered a hands-on, gamified experience to connect with heating professionals in a fun, memorable way. The Beat the Trainer challenge invited installers to test their product knowledge and technical intuition through an interactive touchscreen game focused on Ecodan heat pumps.
Mitsubishi Electric needed to engage professional installers at a crowded trade show environment where attention spans are limited and competition for visitor engagement is fierce.
Standing out among hundreds of exhibitors competing for installer attention
Making technical product education engaging and memorable
Capturing quality leads from time-pressed professionals
Creating meaningful engagement that extends beyond the show floor
Familiarise installers with Ecodan systems using engaging, hands-on format
Create competitive, fun experience encouraging participation
Collect qualified leads from professional installers
Showcase Mitsubishi Electric as forward-thinking, installer-focused brand
The solution came in the form of a tactile, touchscreen-based game where users were challenged to reassemble a stripped-down heat pump. Installers had to drag and drop key Ecodan components into their correct positions on a virtual unit as quickly and accurately as possible.
Intuitive mechanics for component placement
Instant feedback based on accuracy and time
Daily prizes including Meta Quest 3
Large touch targets for easy interactionRealistic Ecodan unit layoutBold visuals and intuitive navigationBranded Mitsubishi Electric stylingFreestanding touchscreen kiosksSeamless stand integration
The Beat the Trainer game succeeded in making technical learning fun and competitive. It turned Mitsubishi Electric's booth into an interactive destination, encouraging hands-on engagement and driving meaningful conversations with professional installers.
Watch George Clark, TV presenter and building expert, try out the Beat the Trainer game at Installer Show 2024.
Watch Video on LinkedInThe team at SmartExpo are exceptional, they are super friendly to deal with, give us an advantage with innovation, and have a relentless drive for excellence!
See how gamified experiences can drive engagement, capture leads, and create memorable brand interactions at your next event.
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