Accountex Interactive Experience

QuickBooks 4-in-1 Touchscreen at Accountex

How QuickBooks captured the attention of modern accountants with a 4-in-1 interactive tool, driving over 1,500 qualified interactions on the exhibition floor.

QuickBooks 4-in-1 Touchscreen at Accountex - screen 2

QuickBooks 4-in-1 Touchscreen at Accountex - screen 3

Summary

To make a significant impact at Accountex, QuickBooks deployed a large-format, multi-user touchscreen experience. The interactive station allowed accountants to explore four key offerings at their own pace: a QBOA walkthrough, a Value Calculator, an Auto Enrolment demo, and insights into the Practice of Tomorrow.

LocationAccountex, London
ClientQuickBooks
Solution4-in-1 Interactive Touchscreen Experience

Raise your expo game

QuickBooks 4-in-1 Touchscreen at Accountex - interactive exhibition stand experience by SmartExpo

The Challenge

In the competitive environment of Accountex, QuickBooks needed a compelling way to engage time-poor accountants, demonstrate the value of its ecosystem beyond basic bookkeeping, and generate high-quality leads for its sales teams.

Cutting through the noise of a major industry exhibition
Effectively demonstrating four distinct, powerful software tools
Engaging busy accountants in a meaningful, self-guided way
Capturing high-quality leads and user insights efficiently

Objective

Attract

Draw accountants to the stand with a dynamic, hands-on digital experience

Objective

Educate

Clearly communicate the value proposition of four key QuickBooks offerings

Objective

Convert

Capture qualified leads and gather feedback without friction

Objective

Innovate

Showcase QuickBooks as a technology leader in the accounting space

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The Solution

A custom-built, 4-in-1 interactive application was developed for a large touchscreen display. It served as a central hub on the QuickBooks stand, offering a self-service digital experience that was both informative and engaging, catering to different interests and levels of knowledge.

Feature