PayByPhone's Beat the Fleet: Perfect Parking Game

The Challenge

PayByPhone needed a show-stopping interactive experience at short notice to:

• Stand out in a busy exhibition hall
• Engaging fleet managers and professionals in a memorable and competitive way
• Demonstrating the efficiency of PayByPhone services without a traditional sales pitch
• Capturing high-quality lead data through an entertaining, gamified experience

The timeline was tight: Smartexpo had only two weeks to design, build, and deliver a fully functioning, branded game before the event.

The Solution

Smartexpo created a fully branded, touchscreen-based puzzle game in just two weeks. Players navigate a fleet vehicle through a busy car park and try to park it as fast as possible. Scores are recorded in real time on a live leaderboard, encouraging competition and repeat play. The game is intuitive and easy to pick up, making it accessible to all visitors. By combining fun gameplay with leaderboards, the game provided a natural conversation starter for PayByPhone's sales team, helping them engage visitors and collect valuable leads.

The Results

SmartExpo were fantastic, great communication, always on deadline, zero hassle, and they delivered a brilliant game that's had other companies asking for their details!