Interactive Product Configurator
Air Conditioning System Builder - Ideal Home Show
How Mitsubishi Electric empowered homeowners to design their perfect home climate solution and generated over 650+ high-quality leads
Summary
At the Ideal Home Show, Mitsubishi Electric deployed an advanced Air Conditioning System Builder on large touchscreens. The tool allowed homeowners to move beyond simple questions and interactively build a bespoke, multi-room cooling solution. Users could add rooms, specify requirements, and balance preferences like budget vs. performance to receive a truly personalised system recommendation.
- EventIdeal Home Show London
- ClientMitsubishi Electric
- SolutionInteractive Air Conditioning System Builder
The Challenge
Choosing the right air conditioning is complex for homeowners, involving factors like room size, number of units, and product features. Mitsubishi Electric needed a way to simplify this process on the busy show floor, providing genuine value while capturing detailed lead information that goes far beyond a name and email address.
- Demystifying air conditioning for residential properties
- Helping homeowners understand options for single rooms vs. whole-house solutions
- Providing a tailored recommendation from a wide range of products
- Capturing detailed project information for accurate installer follow-up
Objective
Educate
Showcase the benefits of modern, energy-efficient air conditioning
Objective
Simplify
Guide homeowners through building their ideal multi-room system
Objective
Personalise
Deliver custom recommendations based on needs, budget, and preference
Objective
Connect
Seamlessly connect homeowners with installers via CMS integration
The Solution
An interactive, touchscreen-based System Builder was developed. It guided users through a visual, room-by-room process. A smart configuration engine in the background analysed their inputs and preferences, generating a personalised system recommendation. The final summary and contact details were seamlessly passed to Mitsubishi Electric's CMS to trigger follow-up marketing emails.
Feature
Room-by-Room System Builder
An intuitive interface allowing users to add and configure multiple rooms.
Feature
Smart Configuration Engine
Lets users prioritise by budget or product features for tailored results.
Feature
CMS & Email Integration
Sends detailed plans to the user and lead data to the Mitsubishi CMS.
Design & UX Features
- Visual room selection and configuration process
- Clear visual feedback as the user builds their system
- Simple sliders for preference-based configuration
- Fully responsive for large touchscreens and tablets
- Integrated lead capture with personalised PDF summary
- Strong Mitsubishi Electric branding and trust signals
The Results
Business Impact
The System Builder successfully transformed complex product decisions into an engaging, educational experience. It not only elevated the brand's image but also armed the sales and installer network with highly-qualified, data-rich leads. The CMS integration created a powerful, automated funnel from initial interest to nurtured prospect.
SmartExpo have been fantastic, they understand our needs and deliver quality, effective digital solutions on time and in budget.
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