How Mitsubishi Electric empowered homeowners to design their perfect home climate solution and generated over 650+ high-quality leads
At the Ideal Home Show, Mitsubishi Electric deployed an advanced Air Conditioning System Builder on large touchscreens. The tool allowed homeowners to move beyond simple questions and interactively build a bespoke, multi-room cooling solution. Users could add rooms, specify requirements, and balance preferences like budget vs. performance to receive a truly personalised system recommendation.
Choosing the right air conditioning is complex for homeowners, involving factors like room size, number of units, and product features. Mitsubishi Electric needed a way to simplify this process on the busy show floor, providing genuine value while capturing detailed lead information that goes far beyond a name and email address.
Demystifying air conditioning for residential properties
Helping homeowners understand options for single rooms vs. whole-house solutions
Providing a tailored recommendation from a wide range of products
Capturing detailed project information for accurate installer follow-up
Showcase the benefits of modern, energy-efficient air conditioning
Guide homeowners through building their ideal multi-room system
Deliver custom recommendations based on needs, budget, and preference
Seamlessly connect homeowners with installers via CMS integration
An interactive, touchscreen-based System Builder was developed. It guided users through a visual, room-by-room process. A smart configuration engine in the background analysed their inputs and preferences, generating a personalised system recommendation. The final summary and contact details were seamlessly passed to Mitsubishi Electric's CMS to trigger follow-up marketing emails.
An intuitive interface allowing users to add and configure multiple rooms.
Lets users prioritise by budget or product features for tailored results.
Sends detailed plans to the user and lead data to the Mitsubishi CMS.
Visual room selection and configuration processClear visual feedback as the user builds their systemSimple sliders for preference-based configurationFully responsive for large touchscreens and tabletsIntegrated lead capture with personalised PDF summaryStrong Mitsubishi Electric branding and trust signals
The System Builder successfully transformed complex product decisions into an engaging, educational experience. It not only elevated the brand's image but also armed the sales and installer network with highly-qualified, data-rich leads. The CMS integration created a powerful, automated funnel from initial interest to nurtured prospect.
SmartExpo have been fantastic, they understand our needs and deliver quality, effective digital solutions on time and in budget.
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