We're shaping the future of trade fairs.
At SmartExpo, we design intelligent platforms that bridge the gap between physical events and digital innovation - turning every touchpoint into an opportunity for insight and engagement.
Innovation
We harness the latest tech - from AR to gamification - to turn trade fair stands into dynamic, engaging experiences that stand out and deliver results.
Integration
SmartExpo brings all your event tools together - from lead capture to CRMs - ensuring every interaction flows effortlessly across the entire experience.
Insight
We turn real-time engagement data into clear, actionable insights – helping you optimise performance and prove ROI with confidence.
Transforming trade fairs from the ground up
A complete suite of tools that elevates every moment of your event.
Interactive games, live competitions & leader boards
Draw a crowd and gather qualified leads with custom-built games and live competitions. From quizzes to touch-screen challenges and branded leaderboards, each activation is designed to entertain, encourage interaction, and capture data - all while aligning with your campaign goals.
Recommendation tools & interactive calculators
Help visitors explore your product range with dynamic, on-stand calculators and guided tools. Whether it's a product selector or ROI calculator, these tools simplify decision-making and generate useful, structured data from every interaction.
Augmented reality & product visualisation
Bring your products to life with immersive AR experiences that go beyond static displays. Let attendees view features, explore configurations, or place virtual products in real-world contexts - right from your stand.
Touch-screen info & presentation tools
Replace paper brochures and passive displays with interactive, self-guided touchscreens. Showcase videos, specs, case studies and more in a format that encourages exploration - perfect for busy stand environments.
Real results from real events
We don't just build tools - we deliver results. These case studies highlight how our technology transforms trade show stands into interactive, high-performing spaces.
Mitsubishi Putting Challenge - 2025 Installer Show
We've teamed up with Mitsubishi Electric to bring an unforgettable experience to The Installer Show: The Putting Game Challenge! This isn't your average quiz. Step up to our custom putting green, answer questions about cutting-edge Ecodan and A/C systems with your putter, and watch your name climb the live leaderboard.
Ecodan Selection Tool – Ideal Home Show
As part of Mitsubishi Electric's mission to make sustainable heating solutions more accessible and engaging, the company showcased its Ecodan Air Source Heat Pump range at the Ideal Home Show in London. Central to this year's exhibit was a custom-designed interactive touchscreen tool, developed to simplify the customer journey by helping homeowners identify the right Ecodan system for their homes.
Ecodan Beat the Trainer Game - Installer Show
At Installer Show 2024, Mitsubishi Electric delivered a hands-on, gamified experience to connect with heating professionals in a fun, memorable way. The Beat the Trainer challenge invited installers to test their product knowledge and technical intuition through an interactive touchscreen game focused on Ecodan heat pumps.
Mitsubishi TrainMe - 2025 Installer Show
We've launched the new 'TrainMe' tool on the Mitsubishi Electric stand at The Installer Show to take the guesswork out of your professional development. In just a couple of minutes, our interactive guide will ask a few simple questions about your experience and what you want to achieve.
Mitsubishi Air conditioning selection tool
We developed the Interactive Air Conditioning System Builder, a sophisticated yet intuitive touchscreen application. The tool guides users through a visual, room-by-room configuration of their home
IISS Interactive touch screen - Dialogue Expo
We designed and delivered a large-format touchscreen experience tailored for the IISS Shangri-La Dialogue. The platform enabled users to explore military, economic, and security data across countries and regions through intuitive, interactive screens.
Exchanging - totems and demo room
We developed a dual-pronged digital reception and demo room experience. The solution comprised two key elements: sleek, touchscreen totem stations for streamlined, self-service visitor check-in, and a large-format, multi-user interactive touch table for in-depth product exploration and engagement.
QuickBooks - Product Tours and Enrollment
To capture the attention of modern accountants amidst the high-energy environment of Accountex, QuickBooks required a solution that could effectively demonstrate the breadth of its ecosystem beyond core accounting. The challenge was to engage busy professionals with four distinct value propositions without resorting to linear, one-size-fits-all presentations.
Hethel Engineering Centre - Tenant Directory Touch Point
For the Hethel Engineering Centre, a hub of UK innovation, their welcome needed to speak volumes. We helped them create a visitor experience that instantly communicates professionalism and efficiency. Their new interactive touchscreen directory allows guests to find any on-site company in seconds.
Let's build something great
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