Custom interactive exhibition software
Every custom build starts with a blank page and your product - not a template. We design and build the interactive experience your stand needs, whether that's a product selector, a calculator, a touchscreen presentation or a game, in your brand from the first screen.
What we build
Four kinds of build, each shaped around your product. Often more than one on the same stand, sharing a look and a single stream of lead data.
Product selector - screen flowGuided selling
Walk a visitor from "what do I need?" to a specced recommendation, a costed quote or an ROI figure in a couple of minutes. The logic is built around your real product range and pricing - not a generic form - and every answer is captured as qualified lead data.
Ecodan Selection Tool · Air Conditioning Builder · TrainMe
Touchscreen presentation - contentDigital engagement
Replace the brochure table and the laptop slideshow with something a visitor can drive themselves. Self-guided product tours, large-format data explorers, interactive directories - structured so a busy visitor finds their own way in while your team is talking to someone else.
QuickBooks Product Tours · IISS Touch Screen · Hethel Directory
Custom game - bespoke mechanicGames
When you want a crowd, a game built around your product story does it - a mechanic designed for your brand, not one of our hire games reskinned. A live leaderboard keeps people coming back to the stand, and every play captures a lead.
PayByPhone Perfect Parking · Ecodan Beat the Trainer · Putting Challenge
AR / visualisation - buildImmersive
Show the thing you can't ship to the show. Explore configurations, open up an assembly, or place a full-scale product in a real room. Best for large, installed or highly configurable products that a stand can't hold.
Ideal for large, installed or configurable products
Not sure which fits? That's the scope call: and we'll propose the format.
How a build runs
Designed around your product and brand, built from scratch, and rehearsed before it reaches the stand.
Thirty minutes on your show, your audience and the job you need doing. We propose a format - selector, presentation, game or tool - and come back with a fixed price and a date.
We design the experience and the first screens in your brand, working from your guidelines. One round of changes included before anything is built.
We build from scratch while you supply product data, copy and assets. You get a live link to try on your own device throughout.
Loaded onto the hardware, tested offline, and rehearsed with your stand team so nobody meets it for the first time on day one.
Runs offline if the venue wi-fi gives up. Export leads as CSV whenever you want, or straight into your CRM.
Case studies
Installer ShowGuided selling
A two-minute guide from experience and goals to the right training route.
Ideal Home ShowGuided selling
A room-by-room configurator that let homeowners design a whole-house system.
Installer ShowGame
A product-knowledge challenge that turned dry technical detail into a competition.
SmartExpo designs and builds bespoke interactive exhibition software for trade show stands - product selectors, calculators, touchscreen presentations, configurators, games and AR experiences. Every build starts with your products and your goals rather than a template, so the experience genuinely helps visitors understand what you do and gives your team a reason to start a conversation.
Custom exhibition software works hardest when it turns attention into data. We build lead capture into the experience itself, with your own qualifying questions, so the contacts that reach your CRM are already segmented by role, interest and buying timeframe. Content runs offline for reliability on the show floor, and your branding is present from the first screen.
Whether you need a single touchscreen tool for one show or a reusable interactive platform you take from event to event, we handle design, development and on-stand delivery. Explore our recent projects in the case studies above, or get in touch to talk through what your next stand needs.
Contact us
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